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Unlock the potential of the 24-hour economy for brands

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Brought to you by media and marketing publisher Unmade, proudly supported by the NSW Government, this one-day event will explore the dynamic landscape of the 24-hour economy, the impact on consumer behaviour, and opportunities for brands to engage with customers.

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From live music, events and brand experiences to storytelling and cultural partnerships, learn from real-world case studies and actionable strategies.

Reimagine the city after hours, and harness the untapped potential of the night-time economy.

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Attendees will gain insights into innovative approaches that transcend traditional 9-to-5 marketing, and develop initiatives to capture attention and loyalty.

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The media and marketing industry can play a role not only in adapting to changing customer behaviour and emerging opportunities to engage with customers around the clock, but also lead the charge in shaping the 24-hour consumer landscape.​

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