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Night Bicycle Ride
logo for Unlock - brands x 24 hour economy

UNLOCK THE POTENTIAL OF THE 24-HOUR ECONOMY

FOR MEDIA AND MARKETING

Night Bicycle Ride

Unlock the potential of the 24-hour economy for brands

Brought to you by media and marketing publisher Unmade, proudly supported by the NSW Government, this one-day event will explore the dynamic landscape of the 24-hour economy, the impact on consumer behaviour, and opportunities for brands to engage with customers.

From live music, events and brand experiences to storytelling and cultural partnerships, learn from real-world case studies and actionable strategies.

Reimagine the city after hours, and harness the untapped potential of the night-time economy.

Attendees will gain insights into innovative approaches that transcend traditional 9-to-5 marketing, and develop initiatives to capture attention and loyalty.

The media and marketing industry can play a role not only in adapting to changing customer behaviour and emerging opportunities to engage with customers around the clock, but also lead the charge in shaping the 24-hour consumer landscape.​

Join us on October 31.

NSW GOVERNMENT 24-HOUR ECONOMY

NEON FORUM 2024

NEON Forum 2024 will spotlight the efforts to implement the Vibrancy Reforms, as well as the broader work of the Office of the 24-Hour Economy Commissioner with its expanded remit across NSW.

Over two days, experts from Europe, Asia, the United States and the United Kingdom, as well as leaders from the NSW Government and the state’s night-time economy sector will deliver sessions on the latest trends and opportunities in night-time economies.

VISIT THE HOLLYWOOD QUARTER 

After a day of inspiration and innovation, see the night-time economy in action with activations in the neighbouring Uptown District, Hollywood Quarter, following each day of the event.

The following artists will be performing at the live music venue and American diner, Soda Factory.

WEDNESDAY 30 OCTOBER 2024

6:30PM - 7PM - PA777IENCE

7:10PM - 7:40PM - MC TREY

8PM - 8:30PM - DOBBY

THURSDAY 31 OCTOBER 2024

5:30PM - 7:30PM - DJ JUZZLIKEDAT

SPEAKERS

UNLOCK THE CLOCK

UNLOCK OPPORTUNITIES TO REACH CUSTOMERS

UNLOCK REAL-WORLD CASE STUDIES & STRATEGIES

ADVISORY PANEL

NEWS

SUPPORTING ASSOCIATIONS 

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